Action is a Skill, Not a Personality Trait.
As a 3x founder, I live for big risks. But the truth is, I still feel that moment of hesitation before every uncomfortable—but necessary—action. FSTEP is the training I wish I'd had: a structured practice for anyone ready to turn their ideas into reality.
I Learned From Experience.
With every venture, I've had to re-learn the same lesson: the biggest obstacle isn't the business plan, it's the moment of hesitation before taking the first uncomfortable step. That moment is universal. It hits first-time founders and seasoned entrepreneurs alike.
My breakthrough came when I stopped treating confidence as a personality trait and started treating it as a skill—something to be practiced. I designed FSTEP around that exact principle.
This program isn't about eliminating fear or hesitation. It's about building the muscle memory to act *despite* it. My job is to give you the framework for that practice, so you can discover what you're actually capable of.
My Guiding Principles
Confidence is Evidence
Confidence isn't a prerequisite; it's a result. You build it with small, undeniable acts of proof that show you can handle what's next.
Action Creates Clarity
You can't think your way to a perfect plan. Clarity only comes from doing, testing, and learning in the real world. The fastest path is to act.
Discomfort is the Compass
That feeling of hesitation isn't a stop sign; it's a signal that you're at the edge of your comfort zone—exactly where growth happens.
From the Blog
Insights on overcoming the mental barriers—like analysis paralysis and impostor syndrome—that keep smart people from acting on their ideas.
5 Signs You're Ready to Stop Planning and Start Doing
Stop waiting for the perfect plan. These 5 signs reveal you're already ready to start building your business—you just don't realize it yet.
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The 48-Hour Business Start Challenge
Stop planning and start building. This 48-hour challenge transforms your business idea from concept to reality with a step-by-step framework anyone can follow.
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When Your Superpower Stops Working: How to Rebuild Lost Confidence
What happens when your core superpower—trusting your instincts—stops working? Learn how to rebuild lost confidence and get back to taking action.
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