You Say You Want to Start a Business, But You Won't Do This One Simple Thing
Your business won't start with perfect plans—it starts with a simple post. Learn why public declaration is the most powerful step you're avoiding.
Read ArticleBy Art Harrison • May 24, 2025
True momentum isn't built on motivation—it's built on systems that work regardless of how you feel. Learn how to build unstoppable momentum after your first action.
After Your First Action: How to Build Unstoppable Momentum
You did it. You took that first scary step.
Maybe you posted about your business idea on LinkedIn. Maybe you had your first conversation with a potential customer. Maybe you sent that email you'd been drafting for weeks.
And then... nothing happened.
No flood of customers. No viral post. No immediate validation that you're on the right track. Just the same life you had before, except now you have proof that taking action doesn't automatically lead to dramatic results.
This is the moment where most people quit.
They interpret the lack of immediate success as evidence that their idea isn't working, that they're not cut out for entrepreneurship, or that they should go back to planning until they have a better strategy.
This is exactly backward.
The lack of immediate results isn't a sign you should stop—it's a sign you should accelerate. Because momentum isn't built from single actions. Momentum is built from the compound effect of consistent action, and most people quit before the compound effect has time to work.
Most people think momentum feels like rapid progress, increasing results, and growing excitement. They expect each action to build naturally on the previous one, creating an upward spiral of success.
But real momentum feels different. It feels like:
True momentum isn't built on motivation—it's built on systems that work regardless of how you feel.
This is why building entrepreneurial confidence is so crucial. You need to believe in your ability to handle uncertainty and setbacks, not just your ability to succeed quickly.
This phase is about proving to yourself that you can take action consistently, regardless of external feedback. You're not trying to build a business yet—you're trying to build the habit of working on your business.
What momentum looks like:
Common challenges:
How to stay on track: Focus on input metrics, not output metrics. Instead of measuring customers or revenue, measure consistency and learning. Did you take your planned action? Did you learn something new? Did you maintain your commitment?
The goal is proving that you can be disciplined about your business development when there's no external pressure forcing you to do it.
This is when you start getting real market feedback about your actions. Some of it will be encouraging. Some of it will be confusing. Most of it will be different from what you expected.
What momentum looks like:
Common challenges:
How to stay on track: Treat feedback as information, not instruction. Some feedback will be valuable, some won't be. Your job is to maintain forward momentum while incorporating the insights that actually help.
Ask yourself: "Is this feedback helping me serve customers better, or is it distracting me from taking action?"
This is when your consistent actions start creating results that build on each other. One conversation leads to another. One piece of content gets shared by someone with a larger audience. One customer refers another customer.
What momentum looks like:
Common challenges:
How to stay on track: Focus on optimizing what's working rather than adding new things. Momentum is fragile—protect it by saying no to opportunities that don't directly support your core business.
Certain actions create disproportionate momentum because they compound over time. Here are the five most powerful:
Sharing your progress publicly creates accountability and visibility. Each post builds on the previous one, creating a body of work that demonstrates your expertise and commitment.
Example: Writing one LinkedIn post per week about lessons you're learning as you build your business.
Why it compounds: People start following your journey, commenting on your progress, and sharing your content with their networks.
Every meaningful conversation you have creates potential for future opportunities. Customers, partners, advisors, and supporters all come from relationships you build consistently over time.
Example: Having one substantive conversation per week with someone in your target market or industry.
Why it compounds: People remember you when opportunities arise, refer others to you, and become advocates for your work.
Entrepreneurship requires skills you don't currently have. The sooner you start developing them, the faster your business capabilities will compound.
Example: Dedicating 30 minutes per day to learning one specific business skill (sales, marketing, operations, etc.).
Why it compounds: Each skill makes you more effective at everything else, and multiple skills create competitive advantages.
Creating content demonstrates your expertise, attracts potential customers, and builds your personal brand. Each piece of content continues working for you long after you create it.
Example: Publishing one piece of valuable content per week (blog post, video, podcast episode, etc.).
Why it compounds: Content gets discovered through search, shared by others, and creates ongoing visibility for your expertise.
Every system you create makes future actions easier and more effective. Systems compound because they allow you to do more with the same amount of effort.
Example: Creating templates, checklists, or processes that make your most important activities more efficient.
Why it compounds: Good systems save time and mental energy that you can redirect toward growth activities.
Just as certain actions build momentum, others destroy it. Here are the patterns that will sabotage your progress:
Waiting until you can do something perfectly means you never start doing it at all. Momentum comes from imperfect action, not perfect preparation.
Instead: Focus on "good enough" execution that you can improve over time.
Taking massive action one week and no action the next creates an emotional roller coaster that's impossible to sustain.
Instead: Take smaller, consistent actions that you can maintain regardless of your mood or circumstances.
Measuring your progress against successful entrepreneurs who've been building for years will make your efforts feel insignificant.
Instead: Compare your current self to your past self. Are you further along than you were last month?
Adding new strategies, tactics, or objectives before you've mastered the basics dilutes your focus and slows your progress.
Instead: Do fewer things better rather than more things poorly.
Building your business around factors you can't control (other people's responses, market conditions, perfect timing) makes momentum impossible.
Instead: Focus on what you can control: your actions, your consistency, your learning, your improvement.
Ready to build unstoppable momentum? Here's exactly what to do for the next 30 days:
The key is maintaining your daily action throughout all four weeks, regardless of what else is happening.
Momentum doesn't mean constant forward progress. It means returning to forward progress quickly after setbacks.
You will have days when you don't feel like taking action. You will get feedback that makes you question your entire approach. You will compare yourself to others and feel like you're behind.
This is normal. This is expected. This is part of the process.
The entrepreneurs who build unstoppable momentum aren't the ones who never face setbacks—they're the ones who have systems for handling setbacks quickly and getting back to consistent action.
When you face a setback:
Don't try to analyze your way out of setbacks. Action your way out of them.
Building unstoppable momentum requires a fundamental shift in how you think about progress:
From: "I'll take action when I feel motivated" To: "I'll take action to create motivation"
From: "I need to see results to continue" To: "I need to continue to see results"
From: "This isn't working fast enough" To: "This is working exactly as it should"
From: "I should be further along by now" To: "I'm exactly where I need to be to learn what I need to learn"
Momentum isn't about speed—it's about direction and consistency.
A slow-moving object that maintains its direction will travel much further than a fast-moving object that constantly changes course.
You're at a choice point right now.
You can treat your first action as an experiment that didn't work quickly enough, and go back to planning, researching, and waiting for better conditions.
Or you can treat your first action as the beginning of a system that compounds over time, and commit to building momentum through consistent action regardless of immediate results.
The entrepreneurs who build successful businesses choose momentum over immediate results.
They understand that entrepreneurship is a long game where small, consistent actions compound into significant outcomes over time.
They know that the actions they take today won't pay off today—they'll pay off months or years from now, in ways they can't currently predict.
What's your momentum decision?
Will you quit because the first action didn't create immediate results? Or will you double down because you understand that momentum is built through consistent action, not perfect outcomes?
The choice you make today determines whether you'll be an entrepreneur or someone who tried entrepreneurship once.
Choose momentum. Choose consistency. Choose the compound effect of imperfect action over the illusion of perfect preparation.
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Ready to build momentum with structure and community support? The First Step Entrepreneur program provides the accountability and framework to maintain consistent action even when results aren't immediately visible.
Still feeling ready to start but scared to commit fully? Learn how to overcome the fear that stops momentum before it starts.
Stop planning and start building. Take the first step toward turning your ideas into reality.