You Say You Want to Start a Business, But You Won't Do This One Simple Thing
Your business won't start with perfect plans—it starts with a simple post. Learn why public declaration is the most powerful step you're avoiding.
Read ArticleBy Art Harrison • July 2, 2025
Big results don't require big actions—they require small actions that compound over time. Learn the framework for turning daily discipline into exponential outcomes.
Most people believe that big results require big actions.
They think successful businesses are built through dramatic gestures—quitting your job, raising venture capital, launching with a massive marketing campaign, or making bold moves that get attention.
This is mythology, not reality.
The most successful entrepreneurs I know built their businesses through small, consistent actions that compounded over time. They understand that sustainable success comes from systems, not events. From daily discipline, not occasional inspiration.
They've mastered the art of turning small actions into big results—and once you understand how this works, you'll never again wait for the perfect moment to make a big move.
Small actions create big results through compound effects, not linear accumulation.
Linear thinking: If I take one small action, I get one small result. To get big results, I need big actions.
Compound thinking: If I take one small action consistently, it creates momentum, learning, relationships, and capabilities that make future actions more effective.
Example of linear thinking:
Example of compound thinking:
The compound approach produces exponentially better results because each action builds on previous actions instead of just adding to them.
This is why building momentum is so crucial—it's not about the individual actions, it's about how they connect and amplify each other over time.
Taking the same type of action repeatedly creates compound learning, compound relationships, and compound reputation.
Example: Writing one paragraph about your expertise every day for a year.
Linear impact: 365 paragraphs of content Compound impact: Deep expertise, strong personal brand, audience that trusts your insights, opportunities that emerge from visibility, skills that improve with practice
Why it compounds: Each post builds on previous posts, readers start following your journey, search engines reward consistent content creation, and your writing skills improve through practice.
Every meaningful interaction creates potential for future opportunities that you can't predict or plan.
Example: Having one genuine conversation per week with someone in your target market.
Linear impact: 52 conversations per year Compound impact: Industry reputation, referral network, deep market knowledge, potential partnerships, customer insights that inform product development
Why it compounds: People remember you when opportunities arise, refer others to you, become customers themselves, and introduce you to their networks.
Each action teaches you something that makes future actions more effective.
Example: Making one sales call per day, regardless of outcome.
Linear impact: 365 sales attempts Compound impact: Sales skills, market knowledge, objection handling ability, confidence in selling, refined messaging, understanding of customer psychology
Why it compounds: Every conversation teaches you something about your market, your message, or your approach that makes the next conversation more effective.
Creating simple systems that make important actions easier and more effective.
Example: Building a simple email template for reaching out to potential customers.
Linear impact: Faster email writing Compound impact: Consistent messaging, higher response rates, reduced mental effort, ability to track what works, scalable outreach process
Why it compounds: Good systems save time and mental energy that you can redirect toward other growth activities.
Your reputation in the market grows based on consistent actions over time, creating opportunities that wouldn't exist otherwise.
Example: Sharing one helpful insight on LinkedIn every week.
Linear impact: 52 LinkedIn posts Compound impact: Industry recognition, speaking opportunities, media mentions, customer referrals, partnership opportunities, thought leadership status
Why it compounds: People start associating you with your area of expertise, and opportunities flow to people who are known for specific knowledge or capabilities.
Not all small actions create compound effects. Some small actions just stay small. Here's how to choose actions that multiply:
Good: Learning to write compelling subject lines (you'll send thousands of emails) Bad: Researching the perfect business name (you'll choose one name)
Good: Creating content that people can discover months later Bad: Attending networking events that only provide value in the moment
Good: Having conversations with potential customers (each conversation teaches you about the market) Bad: Reading general business books (interesting but not specific to your situation)
Good: Helping someone solve a problem in your area of expertise Bad: Optimizing your website for the 15th time
Good: Action you can maintain even when you're busy, tired, or unmotivated Bad: Action that requires perfect conditions or high motivation
The best small actions meet multiple criteria. The most powerful small actions meet all five.
Instead of trying to make dramatic improvements, focus on getting 1% better at the things that matter most.
1% better at writing: Your next email is slightly more compelling than your last one 1% better at selling: Your next sales conversation flows more naturally than the previous one 1% better at networking: Your next introduction is more thoughtful and valuable 1% better at content creation: Your next post provides more value to your audience
These tiny improvements seem insignificant in the moment, but they compound dramatically over time.
1% better every day = 37x better over a year. 1% worse every day = nearly zero after a year.
The math is simple, but the psychology is hard. Most people can't see the impact of 1% improvements, so they abandon them in favor of dramatic changes that feel more significant but deliver worse results.
This connects to overcoming analysis paralysis because you're not trying to find the perfect strategy—you're just trying to improve your current approach incrementally.
Understanding how compound effects develop helps you maintain consistency even when progress feels invisible.
Your actions feel like they're making no difference. You're putting in effort but seeing minimal results. This is when most people quit because they interpret lack of visible progress as lack of actual progress.
What's actually happening:
How to stay motivated: Focus on input metrics (did you take your daily action?) rather than output metrics (how many customers did you get?).
You start seeing small signs that your actions are having impact. A few people engage with your content. Someone refers a potential customer. You get positive feedback on your work.
What's actually happening:
How to stay motivated: Celebrate small wins while maintaining consistency in your core actions.
Your results start improving at an increasing rate. Opportunities emerge from unexpected sources. People start seeking you out rather than you having to chase them.
What's actually happening:
How to stay motivated: Focus on optimizing what's working rather than adding completely new strategies.
Your small actions have created assets, relationships, and capabilities that generate results far beyond the effort you're currently putting in.
What's actually happening:
How to stay motivated: Protect and scale what's working while being selective about new opportunities.
Here are real examples of how small actions compound into big results:
Small action: One thoughtful LinkedIn post every day about lessons learned in business
After 30 days: A few hundred post views, some engagement from colleagues After 90 days: Regular engagement from industry peers, a few direct messages about opportunities After 365 days: 10,000+ followers, speaking opportunities, consulting inquiries, partnership offers
What compounded: Writing skills, industry relationships, personal brand, thought leadership recognition
Small action: One 500-word newsletter every week sharing insights from their expertise
After 30 days: 50 subscribers, mostly friends and colleagues After 90 days: 200 subscribers, regular replies and engagement After 365 days: 2,000+ subscribers, multiple revenue streams, industry recognition
What compounded: Email list, writing skills, audience relationship, content library, business opportunities
Small action: One 15-minute conversation per day with someone in their target market
After 30 days: Basic understanding of customer problems and language After 90 days: Clear picture of market needs and how to position their solution After 365 days: Deep market expertise, strong referral network, proven sales process
What compounded: Market knowledge, sales skills, industry relationships, customer insights
Small action: One blog post per week about problems they solve for customers
After 30 days: Basic content library, improving writing skills After 90 days: Search engine visibility, industry recognition, customer inquiries After 365 days: Authoritative content library, consistent lead generation, thought leadership
What compounded: Content assets, search engine authority, industry expertise, business credibility
Ready to start turning small actions into big results? Here's your framework:
Pick one action that meets all five criteria from the framework above. This will be your daily or weekly commitment for the next 365 days.
Examples of high-compound actions:
Create a system that makes your chosen action as easy as possible to maintain:
Time: Same time every day/week Place: Same location when possible Process: Simple steps that don't require decision-making Tracking: Simple way to monitor your consistency Backup plan: What you'll do when normal conditions aren't available
Choose 3-5 specific aspects of your core action that you want to improve incrementally:
If your action is writing content:
If your action is having conversations:
Create simple metrics that help you see compound effects as they develop:
Leading indicators (inputs you control):
Lagging indicators (outputs you influence):
Track leading indicators daily/weekly. Review lagging indicators monthly/quarterly.
Compound effects require time to develop. Commit to maintaining your core action for at least one year before evaluating whether it's "working."
Monthly check-ins: Are you maintaining consistency? What are you learning? How are you improving?
Quarterly reviews: What compound effects are starting to appear? What should you optimize? What should you maintain?
Annual assessment: How have your small actions created bigger results than you could have achieved through dramatic gestures?
The biggest challenge with turning small actions into big results is that it requires patience in a culture that celebrates instant results.
You'll be surrounded by stories of overnight successes, viral content, and businesses that "exploded" seemingly from nowhere. What these stories don't tell you is that most "overnight successes" were years in the making through small, consistent actions.
The entrepreneurs who succeed long-term are the ones who can delay gratification and trust the compound process even when they can't see immediate results.
This requires building entrepreneurial confidence in your ability to handle uncertainty and maintain consistency even when progress feels slow.
Turning small actions into big results requires thinking differently about progress, success, and time:
From: "I need to make a big impact quickly" To: "I need to make a small impact consistently"
From: "This action is too small to matter" To: "This action compounds with all my other actions"
From: "I should be seeing results by now" To: "I'm building the foundation for future results"
From: "Maybe I should try a completely different approach" To: "Maybe I should optimize my current approach"
Small actions aren't stepping stones to big actions—they are the big actions, just distributed over time.
Every day, you face a choice between dramatic gestures and consistent actions.
Dramatic gestures feel important in the moment but rarely create lasting change. Consistent actions feel insignificant in the moment but create transformational results over time.
Most people choose dramatic gestures because they provide immediate emotional satisfaction.
Successful entrepreneurs choose consistent actions because they provide lasting business results.
Which choice will you make?
Will you keep waiting for the perfect opportunity to make a big move? Or will you start making small moves consistently and trust the compound effect to create big results?
The small action you take today won't change your business overnight. But if you take it every day for a year, it will change your business completely.
What small action are you going to start today?
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Ready to build a system of small actions that compound into big results? The First Step Entrepreneur program provides the framework and accountability to maintain consistency even when progress feels slow.
Struggling to know which small actions to prioritize? Learn about being ready to start but scared to commit, and discover how to choose actions that build confidence through consistent progress.
Stop planning and start building. Take the first step toward turning your ideas into reality.