Scared to Start a Business? Here's What Your Fear Is Really Telling You
Being scared to start a business doesn't mean you're not cut out for it. It means you're taking it seriously. Learn what your fear really means—and how to use it.
Read ArticleBy Art Harrison • July 1, 2025
Stop planning your exit from consulting and start planning your entrance into entrepreneurship. Learn the 5 actions that leverage your consulting advantages.
You've been thinking about leaving consulting for months. Maybe years.
You're tired of building other people's businesses while neglecting your own ideas. You're exhausted by the travel, the politics, the pressure to look busy even when the work could be done in half the time. You know you have valuable expertise, but you're selling it by the hour instead of building something that could scale.
The problem isn't that you don't know you want to leave. The problem is you don't know how to start.
Most consultants get stuck in planning mode because they're used to having all the information before making recommendations. But entrepreneurship doesn't work like consulting projects. You can't research your way to certainty, and you can't wait for a perfect strategy.
You have to start with imperfect information and learn by doing.
Consulting teaches you to analyze, strategize, and present solutions. These are valuable skills, but they can become entrepreneurial handicaps if you're not careful.
The consulting mindset that hurts you:
Over-analysis before action. You're used to spending weeks understanding a problem before proposing solutions. But in entrepreneurship, the market gives you information faster than research ever could.
Perfect presentation syndrome. You've been trained to have polished answers for every question. But early-stage businesses are messy, uncertain, and full of "I don't know yet" moments.
Client-dependent thinking. You're used to someone else paying you for your time and defining your success. Building your own business means creating value that people choose to pay for.
Risk aversion disguised as thoroughness. Consulting rewards careful analysis and risk mitigation. Entrepreneurship rewards intelligent risk-taking and rapid learning.
This often manifests as analysis paralysis—you keep researching and planning because it feels productive, but you never get to the point of taking meaningful action.
Despite these challenges, consultants have significant entrepreneurial advantages:
You understand business fundamentals. You know how businesses work, what drives profitability, and how to solve complex problems.
You have a professional network. Your contacts include decision-makers who could become customers, partners, or advisors.
You can communicate value clearly. You know how to explain complex concepts in ways that resonate with business audiences.
You're comfortable with ambiguity. You've worked on projects where the scope, timeline, and objectives changed regularly.
The key is leveraging these advantages while avoiding the consulting traps that keep you stuck in planning mode.
Stop thinking about leaving consulting "someday" and start planning a specific transition window. This doesn't mean setting a resignation date—it means creating a timeline that gives you structure and urgency.
Choose your timeline:
6-month transition: Aggressive timeline for those with savings and high risk tolerance 12-month transition: Balanced approach that allows time for testing and building 18-month transition: Conservative timeline that prioritizes security and thorough testing
Once you choose your timeline, work backward:
Having specific milestones prevents you from falling into the "I'll start when I feel ready" trap that keeps consultants stuck indefinitely.
You have expertise that clients pay premium rates for. The question is: what specific knowledge, process, or insight could you package into a business?
Don't try to serve everyone you've ever helped as a consultant. Pick the one area where you've seen the biggest impact, the clearest results, or the most consistent demand.
Common consultant-to-entrepreneur paths:
Productize your most requested service. If clients always ask for the same type of analysis or strategy work, create a systematized version.
Teach your specialized knowledge. Turn your expertise into courses, workshops, or certification programs.
Build tools for your industry. Create software, frameworks, or resources that solve problems you encounter repeatedly.
Focus on a specific client segment. Instead of being a generalist, become the go-to expert for one type of company or problem.
The key is choosing something specific enough that you can dominate a niche, but valuable enough that people will pay for it without a corporate purchasing process.
Remember, you're not trying to serve Fortune 500 companies anymore. You're trying to serve people who can make quick decisions and pay with personal or departmental budgets.
One of the biggest mistakes consultants make is waiting until they've left their firm to start building their personal brand. By then, it's too late—you need customers immediately, but you haven't invested the time to build trust and visibility.
Start building your audience while you're still employed:
Share insights from your work (without violating confidentiality). Post about trends you're seeing, frameworks you use, or lessons you've learned.
Comment thoughtfully on industry discussions. Show your expertise by adding valuable perspectives to conversations in your field.
Write about problems you solve. Create content that demonstrates your thinking process and unique approach.
Engage with potential customers. Follow, comment on, and share content from people who might eventually hire you.
This helps overcome the fear of being scared to start publicly because you're building gradually rather than making dramatic announcements.
Platform priorities for consultants:
Pick one platform and focus on consistency rather than trying to be everywhere.
This is where most consultants get stuck. You're used to being hired through formal processes—RFPs, proposals, contracts. But testing a business idea requires informal conversations with people who might pay you.
Start having these conversations immediately:
Former clients who trust your work. Ask them about challenges they're facing that fall outside traditional consulting engagements.
People in your network who fit your target customer profile. Schedule coffee chats to understand their problems and test your proposed solutions.
Prospects you've never worked with. Use your professional network to get introductions to people who might need what you're planning to offer.
Industry contacts who understand your market. Get their perspective on your business idea and market positioning.
The goal isn't to sell anything yet. The goal is to understand whether your business idea solves real problems that people are willing to pay to solve.
Questions that reveal business opportunities:
These conversations will either validate your idea or help you refine it. Either outcome is valuable.
Stop waiting until you have the perfect business model. Create a simple offer that you can deliver excellently and that people can buy easily.
Characteristics of a strong first offer:
Common first offers for consultants:
Price it high enough that you take it seriously but low enough that someone can say yes without a lengthy approval process. Usually this means $2,000-$10,000 for the first version.
Then make the offer to five people. Not fifty, not five hundred. Five.
You'll learn more from five real conversations about your offer than from five months of planning the perfect business model.
Based on working with dozens of consultants who've successfully made this transition, here's what the pathway actually looks like:
Months 1-3: Foundation Building
Months 4-6: Model Refinement
Months 7-9: Scale Preparation
Months 10-12: Transition Execution
This timeline assumes you're working on your business 10-15 hours per week while maintaining your consulting responsibilities. If you can dedicate more time, you can move faster. If you have less time available, extend the timeline but maintain the sequence.
The biggest difference between consultants who successfully transition and those who stay stuck is how they think about risk.
Stuck consultants see entrepreneurship as risky because they might fail, lose money, or damage their professional reputation.
Successful consultant-entrepreneurs see staying in consulting as risky because they're building someone else's business instead of their own, trading time for money instead of creating assets, and limiting their income to billable hours.
Both perspectives involve risk. The question is: which risk leads to the outcome you actually want?
If you want to build wealth, control your schedule, and work on problems you care about, then staying in consulting is the bigger risk.
If you want security, predictable income, and someone else to handle business development, then entrepreneurship is the bigger risk.
Neither choice is wrong, but you have to choose based on where you want to be, not where you feel safe today.
After working with hundreds of consultants who wanted to start their own businesses, the real obstacles usually aren't external:
"I don't have a good enough idea" → You have dozens of ideas from every client project you've worked on. Pick one and test it.
"I don't have time" → You have time. You're just not protecting it from low-value activities.
"I don't know how to sell" → You sell consulting services every day. You just need to adapt those skills to your own business.
"I can't afford to fail" → You can't afford not to try. The cost of staying where you are is higher than the cost of testing your own business.
"I need more experience" → You have more business experience than 90% of entrepreneurs. You don't need more experience—you need more action.
The real reason most consultants don't leave is that they're addicted to the illusion of security that employment provides. But that security is an illusion—your income depends entirely on your employer's continued success and your continued employment.
Building your own business is actually the more secure path. It just requires a different type of courage.
Stop researching. Stop planning. Stop waiting for the perfect moment.
Pick one of the five actions above and do it this week:
Not all five actions. Just one. The one that feels most doable right now.
Because the difference between consultants who successfully transition and those who stay stuck isn't talent, connections, or perfect timing.
It's the willingness to take imperfect action instead of waiting for perfect conditions.
The consulting world will be fine without you. Your current clients will find other advisors. Your firm will hire someone else.
But your business idea? Your vision for independence? Your plan to build something that scales beyond your personal time?
That only happens if you start.
Which action are you going to take this week?
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Struggling with career change anxiety about leaving your consulting career? Learn how to navigate the emotional challenges of professional transitions while building something new.
Stop planning and start building. Take the first step toward turning your ideas into reality.