You Say You Want to Start a Business, But You Won't Do This One Simple Thing
Your business won't start with perfect plans—it starts with a simple post. Learn why public declaration is the most powerful step you're avoiding.
Read ArticleBy Art Harrison • June 22, 2025
One simple daily habit separates entrepreneurs who succeed from those who stay stuck. Learn the 15-minute practice that builds unstoppable business momentum.
You know what separates people who build successful businesses from people who just think about building businesses?
It's not intelligence. It's not connections. It's not even great ideas.
It's one simple daily habit: taking action despite uncertainty.
While others are waiting for perfect conditions, researching endlessly, or planning meticulously, successful entrepreneurs have developed the habit of doing something—anything—that moves their business forward every single day.
This isn't about working 80-hour weeks or sacrificing your entire life to your business. It's about 15 minutes of daily action that compounds into extraordinary results.
The entrepreneurs you admire aren't superhuman. They've just built a habit that makes progress inevitable: they act when they don't feel like it, when they're scared, when they don't know what they're doing, and when success isn't guaranteed.
This habit is learnable. This habit is teachable. This habit can be yours.
Most people think success comes from big moments—the brilliant idea, the perfect launch, the viral marketing campaign, the major breakthrough.
Reality: Success comes from small moments—the daily decision to do something instead of nothing.
Big plans depend on motivation: When motivation fades (and it always does), big plans stall.
Daily action depends on habit: Habits persist even when motivation disappears.
Big plans require perfect conditions: Weather, timing, resources, and mood all have to align.
Daily action works with imperfect conditions: You can take action regardless of circumstances.
Big plans create pressure: The bigger the plan, the more intimidating it becomes.
Daily action reduces pressure: Small actions feel manageable even when you're overwhelmed.
Day 1: One email to a potential customer
Day 7: Seven customer touchpoints and real market feedback
Day 30: A month of consistent market engagement
Day 90: Deep customer relationships and proven demand
Day 365: A thriving business built through daily progress
Each 15-minute action is insignificant. 365 of them is transformational.
Understanding why daily action works helps you implement it more effectively.
The principle: Your brain prefers completed tasks to incomplete ones. Unfinished business creates mental tension that motivates completion.
Business application: When you take one small action toward your business daily, your brain starts working on business problems in the background. You'll notice opportunities, solutions, and connections that you would have missed otherwise.
Example: If you send one customer email each day, you'll start noticing potential customers everywhere—in conversations, social media, networking events. Your brain becomes attuned to business opportunities.
The principle: People strive to be consistent with their previous actions and commitments.
Business application: When you take business action daily, you start identifying as "someone who builds a business." This identity change makes future actions feel more natural.
The transformation:
The principle: Objects in motion tend to stay in motion. Objects at rest tend to stay at rest.
Business application: Daily action creates momentum that makes the next action easier. Stopping creates inertia that makes restarting harder.
Why this matters: It's easier to maintain a daily practice than to start and stop repeatedly.
The specific framework that works across all business types and experience levels:
5 minutes: Choose your action based on current priorities
10 minutes: Execute the action with full focus
5 minutes: Document results and plan tomorrow's action
Your daily action must be:
Business-relevant: Directly related to building, growing, or improving your business
Completable: Achievable in 15 minutes or less
Uncertain: Requires you to act without knowing exactly how it will turn out
External: Involves interaction with the outside world (customers, market, partners)
Measurable: You can clearly determine whether you completed it
Customer-focused actions:
Product/service development actions:
Business development actions:
Learning and growth actions:
Goal: Prove to yourself that you can take business action daily.
Daily framework:
Focus: Completion over perfection. The goal is to establish the rhythm.
Common Week 1 actions: Send emails, make phone calls, research online, write content, post on social media
Goal: Start taking actions that feel slightly uncomfortable.
Daily framework:
Focus: Building evidence that uncertain actions usually turn out better than expected.
Common Week 2 actions: Reach out to strangers, ask for help, share work publicly, start conversations about your business
Goal: Develop the habit of daily customer interaction.
Daily framework:
Focus: Building the muscle of daily market engagement.
Common Week 3 actions: Customer interviews, feedback requests, problem-solving for others, market research
Goal: Take actions that directly build business assets or capabilities.
Daily framework:
Focus: Accumulating business assets through daily creation.
Common Week 4 actions: Content creation, product development, system building, partnership development
Once you've established the basic habit, these strategies amplify its effectiveness:
Instead of random daily actions, organize your weeks around themes:
Monday: Customer-focused actions (research, outreach, feedback)
Tuesday: Product/service development (creation, improvement, testing)
Wednesday: Marketing and visibility (content, social media, networking)
Thursday: Business operations (systems, processes, planning)
Friday: Learning and growth (education, skill development, analysis)
Week 1-3: Focus all daily actions on one specific business goal
Week 4: Review results and plan the next sprint
Example sprint goals:
Level 1: Personal tracking (journal, app, or spreadsheet)
Level 2: Public commitment (social media updates about daily progress)
Level 3: Peer accountability (partner or group that checks in daily)
Level 4: Professional support (coach or mentor who reviews weekly progress)
Start with Level 1 and add levels as needed to maintain consistency.
Solution: When in doubt, default to customer interaction. Send one email, make one phone call, or have one conversation with someone who might be interested in your solution.
Why this works: Customer interaction always generates useful information, even if the specific action doesn't feel strategic.
Solution: Reduce the time requirement to whatever you can manage consistently. Five minutes of daily action beats 30 minutes of sporadic action.
Reality check: You probably spend more than 15 minutes daily on social media, news, or other non-essential activities.
Solution: Focus on consistency rather than impact. The compound effect of small actions creates significant results over time.
Perspective shift: Ask "Am I building momentum?" instead of "Am I making a big impact today?"
Solution: Attach your daily action to an existing habit. Do it right after checking email, during lunch, or before dinner.
Habit stacking: "After I [existing habit], I will [take my daily business action]."
Solution: Results lag behind action. Trust the process and focus on leading indicators (actions completed) rather than lagging indicators (business outcomes).
Timeline expectations:
The daily action habit doesn't just build your business—it changes how you see yourself.
Phase 1 (Days 1-30): "I'm someone who's working on a business"
Phase 2 (Days 31-90): "I'm someone who consistently builds a business"
Phase 3 (Days 91-180): "I'm someone who runs a business"
Phase 4 (Days 181+): "I'm an entrepreneur"
Each phase feels natural because it's supported by accumulated evidence of consistent action.
Traditional approach: Try to feel confident, then take action
Daily action approach: Take action consistently, confidence follows naturally
Why this works: Every completed action builds evidence that you can execute despite uncertainty. This evidence becomes unshakeable confidence.
Daily action doesn't just build your business—it develops crucial entrepreneurial skills:
Decision-making: You practice making quick decisions about what action to take
Execution: You build the muscle of following through despite resistance
Adaptability: You learn to adjust based on results and feedback
Persistence: You develop resilience when actions don't produce immediate results
Customer focus: You build intuition about market needs through daily engagement
Background: Marketing manager who wanted to start freelance consulting but felt overwhelmed by the complexity of starting a business.
Daily action commitment: 15 minutes of customer-focused action every day
Daily actions included:
Results after 90 days:
Key insight: "I learned more about my market in 90 days of daily action than in 2 years of thinking about starting."
Background: Software developer with an idea for a productivity app but uncertain about market demand.
Daily action commitment: 15 minutes of product-focused action every day
Daily actions included:
Results after 90 days:
Key insight: "Daily building taught me what users actually wanted versus what I thought they wanted."
Background: HR professional with expertise in remote team management but unsure if people would pay for training.
Daily action commitment: 15 minutes of content and audience building every day
Daily actions included:
Results after 90 days:
Key insight: "Daily content creation helped me understand what my audience actually needed help with."
The brain science: Repeated actions create neural pathways that make similar actions easier over time.
Business application: Daily business actions literally rewire your brain to make entrepreneurial thinking and behavior more automatic.
Timeline: Research suggests it takes 21-66 days to form a new habit, depending on complexity. Business action habits typically solidify around day 30-40.
Mathematical reality: Small, consistent improvements compound exponentially over time.
Business example:
Principle: There's a minimum amount of action required to see results, and going beyond that minimum has diminishing returns.
For business building: 15 minutes daily is often the minimum effective dose. More time can help, but consistency matters more than duration.
Why 15 minutes works:
The Calendar X Method: Mark an X on your calendar for each day you complete your action. Focus on not breaking the chain.
The Action Journal: Write down your daily action and one thing you learned from it.
The Weekly Review: Every Friday, review your week and plan improvement for next week.
The Photo Documentation: Take a photo of your completed action when possible (sent emails, created content, meeting notes).
The Results Database: Track both actions and outcomes to identify which types of actions produce the best results.
The Skills Development Log: Note which entrepreneurial skills you practiced each day and how they're improving.
The Network Growth Tracker: Monitor how your professional relationships and opportunities expand through daily action.
The Confidence Meter: Rate your confidence level weekly and correlate it with action consistency.
Once the 15-minute habit is solid (usually after 30-60 days), you can scale up:
Many people find: Once they start taking daily action, they naturally want to do more because they see results.
Let this happen organically: Don't force longer sessions, but don't artificially limit yourself if you want to continue.
The new rhythm: Often becomes 15 minutes minimum, 30-45 minutes when motivation is high.
Once per week: Dedicate a longer block (60-90 minutes) to one significant business action.
Monthly deep dives: Spend half a day monthly on strategic business development.
Quarterly reviews: Every three months, assess progress and adjust your daily action approach.
When you're ready for more: Programs like the First Step Entrepreneur program provide structure for scaling your daily action habit into comprehensive business building.
For specific challenges: Use targeted resources like overcoming analysis paralysis or building entrepreneurial confidence to address specific obstacles.
For comprehensive planning: The Ready to Start a Business But Scared? Action Plan helps you apply your daily action habit systematically.
Day 1: Choose your daily action time and commit to one specific 15-minute business action.
Day 2-7: Complete your daily action at the same time each day and track completion.
End of week: Review what you accomplished and how the habit felt.
Week 1: Focus on completion over perfection—build the routine.
Week 2: Start varying your actions while maintaining consistency.
Week 3: Focus actions on customer interaction and market learning.
Week 4: Take actions that build business assets and capabilities.
Month 1: Establish unbreakable habit and initial business momentum.
Month 2: Start seeing early business results and market response.
Month 3: Have significant progress and clear business direction.
After 1 week: Proof that you can take consistent business action
After 1 month: Real business momentum and initial market feedback
After 3 months: Significant business progress and entrepreneurial confidence
After 6 months: A business that feels real and generates actual results
After 1 year: The foundation of a successful business built through daily progress
15 minutes × 365 days = 91 hours of business-building activity
91 hours of focused business action = more progress than most people make in years of sporadic effort.
The difference: Consistency and compound effect vs. sporadic intensity.
Reality: You will miss days occasionally. Everyone does.
Strategy: Don't break the chain twice in a row. Missing one day is a mistake; missing two days is a pattern.
Recovery: When you miss a day, recommit immediately and don't use it as an excuse to stop entirely.
Timeline: Results often lag behind actions by 30-60 days. Trust the process.
Adjustment: If you're not seeing results after 90 days, review your action selection. Make sure you're taking customer-focused, external actions.
Perspective: Even "failed" actions provide learning and build entrepreneurial skills.
General rule: Actions that involve customer interaction or market feedback are usually productive.
Iterative improvement: Adjust your actions based on what produces useful results and learning.
Trust your instincts: You'll develop intuition about effective actions through practice.
Reframe: Daily action is how you get your business ready, not something you do after it's ready.
Start with research actions: Customer interviews, market research, competitive analysis.
Build toward creation: Gradually shift from learning actions to building actions.
Month 1-3: Habit formation and initial momentum Month 4-6: Real business results and market traction Month 7-12: Established business with proven demand Year 2+: Scaling and optimization of successful business
Before daily action: Someone who thinks about starting a business After daily action: Someone who builds businesses through consistent execution
The transformation happens gradually, then suddenly. One day you realize you're no longer "aspiring" to be an entrepreneur—you simply are one.
The daily action habit works, but only if you work it. It requires commitment to consistency even when motivation fades.
Are you ready to commit to 15 minutes of daily business action?
Are you ready to build momentum through consistency rather than waiting for perfect conditions?
Are you ready to prove that small daily actions compound into extraordinary results?
If yes, start today. Not tomorrow, not next week, not when you have more time.
Choose your 15-minute action for today and complete it within the next 2 hours.
Then do it again tomorrow. And the day after that. And the day after that.
Your business success isn't waiting for perfect conditions, brilliant strategies, or ideal timing.
It's waiting for you to develop the habit of daily action despite uncertainty.
The entrepreneurs you admire have this habit. The businesses you respect were built through this habit. The success you want requires this habit.
What's your first daily action going to be?
Your daily action habit starts with the decision to start. Make that decision now.
Your future business is built one day, one action at a time. What are you going to build today?
Stop planning and start building. Take the first step toward turning your ideas into reality.