A 6-Week Program of Real-World Challenges
A 6-week experience designed to give you undeniable proof that you can act on any idea. This is where confidence is built, not just taught.
The Philosophy: You Can't Think Your Way to Confidence
Here's what most people get wrong: they think they need to feel ready before they act. So they research, plan, and wait for that magical moment when fear disappears. But confidence doesn't come from thinking—it comes from doing the things that scare you and discovering they weren't as bad as you thought. The problem? There's no safe way to practice being bold. Ask for a promotion? Launch a project? Put yourself out there? These moments only happen when the stakes are high.
First Step Entrepreneur (FSTEP) changes that. Each week, you'll do something that feels risky—share your progress publicly, reach out to people you admire, make strategic offers—but within the context of a professional development program.
Your network sees skill-building. You experience what courage actually feels like.
The Confidence That Changes Everything
The confidence to act on your ideas changes how you show up everywhere. When you've experienced what it feels like to handle uncertainty, start projects from scratch, and put yourself out there despite discomfort, you become the person others turn to for leadership. You're the one who speaks up in meetings, the colleague who drives real change, the employee who gets promoted—or the person ready to launch something entirely new. It all starts with the same foundation: knowing through experience that you can act when it matters.
Most Programs Give You Information.
We Give You Experience.
Experience Over Information
Most programs tell you what entrepreneurial confidence looks like. We let you experience what it actually feels like. There's a world of difference between knowing something and having lived it.
Bold Practice, Safe Context
You can't practice being bold without real consequences. But there's no safe way to practice asking for money, building in public, or putting yourself out there—until now. We created a framework where bold action is the assignment, but everyone sees professional development, not career risk.
Evidence Over Theory
By the end, you won't just believe you can act on ideas—you'll have proof. Six weeks of evidence that you can handle uncertainty, create value from nothing, and put yourself out there when it matters.
The FSTEP Weekly Rhythm
This program is designed for busy professionals. It's about consistent, focused effort—not endless hours.
Time Commitment
4-6 hours per week, designed to fit your schedule.
Weekly Challenge
A new challenge delivered each week that pushes you just outside your comfort zone.
Community (PRO)
Share work, get feedback, and find accountability in our private network.
Coaching (PRO)
Join live group coaching with Art to get unstuck and go deeper.
Experience What Entrepreneurial Confidence Feels Like
This isn't a course where you passively watch videos. It's six weeks of real-world challenges that let you experience what it actually feels like to act on your ideas with confidence.
Week 1: Experience Public Accountability
FROM SILENT TO VISIBLE
Discover what it feels like to go public with your intentions. Experience the shift from private thinking to public commitment, and learn that being seen trying feels better than staying invisible. This is where you start building proof that you can handle being uncomfortable.
Week 2: Experience Proactive Connection
FROM WAITING TO CREATING
Feel what it's like to create opportunities instead of waiting for them. Practice reaching out to people you respect and starting meaningful conversations. Experience the confidence that comes from realizing most people want to help when you ask thoughtfully.
Week 3: Experience Creating From Nothing
FROM IDEAS TO REALITY
Discover what it feels like to turn an idea into something real in just 6 hours. Experience the complete cycle from concept to finished product, and learn that you can create valuable things quickly when you stop overthinking and start building.
Week 4: Experience Strategic Offers
FROM HELPER TO LEADER
Feel what it's like to make clear offers and strategic asks that create mutual value. Experience the confidence that comes from knowing you can articulate what you bring to the table and invite meaningful collaboration.
Week 5: Experience Authentic Influence
FROM BACKGROUND TO FOREGROUND
Discover what it feels like to share your authentic story in a professional context. Experience how vulnerability and leadership work together, and learn that your personal experiences are your greatest source of influence.
Week 6: Experience Value Confidence
FROM UNDERVALUING TO CONFIDENT PRICING
Feel what it's like to confidently ask for what you're worth. Whether it's pricing a service, asking for a promotion, or making a strategic proposal, experience the ultimate test of entrepreneurial confidence: knowing and asking for your value.
You're Not Meant to Build Alone.
The hardest part isn't the work itself—it's doing it without anyone who understands what you're going through. When you're pushing yourself to be bolder, most people around you won't get why you're making it "complicated."
FSTEP connects you with people who are pushing themselves the same way you are.
Peer Accountability
Others who are taking the same challenges, facing the same fears, and celebrating the same breakthroughs. You'll see you're not the only one who finds this hard—or rewarding.
The Private Network
Your connection to this community lasts long after the six weeks. Years later, you'll still have access to people who understand what it means to act despite uncertainty.
Join as a Founding Member
Invest in a proven system for building the skills and confidence that will define the next chapter of your life. The Founding Members offer is limited to the first 25 spots.
FSTEP CORE
For the disciplined self-starter ready to execute with a proven roadmap.
$397
- The 6-Week Action Program
- All challenge guides & materials
- Lifetime access to core content
FSTEP PRO
Founding Member Offer
$439
$100
Then $14.95/mo
(normally $65/mo)- Everything in FSTEP CORE, plus:
- Private community for peer feedback
- Ongoing weekly group coaching with Art
- Access to new challenges & resources
Your Company Should Pay for This
The skills you'll develop—taking initiative, building in public, making strategic connections—directly benefit your employer. Many companies gladly sponsor FSTEP through their Learning & Development budgets.
What's Included
Your PRO Learning Library
As a PRO Member, you get lifetime access to my complete library of premium courses. Think of them as your 'elective courses'—valuable skills you can learn when the timing is right for your unique journey.
Sales S.O.L.V.E.D.
Perfect for: Anyone who needs to get better at selling—your products, your ideas, or yourself.
This isn't about pushy tactics. It’s my complete framework for authentic, curiosity-based selling, developed from 25 years of experience and used to close 6- and 7-figure deals.
(A $199 value, included free)
Idea Clarification Toolkit
Perfect for: Anyone stuck in the "I have an idea, but I'm not sure what to do next" phase.
This is the exact 4-workbook system I've used to build companies valued at over $60 million. It’s designed to transform your vague idea into a focused, actionable concept.
(A $99 value, included free)
Not Sure You're Ready for the 6-Week Commitment?
That's perfectly normal. Confidence is built in steps. Start with our free 5-Day Email Challenge to experience the FSTEP method and build real momentum first.
The 'Do the Work & See the Results' Guarantee
This isn't a theory-based program—it's built on action. If you show up, complete all 6 weekly challenges as designed, and don't experience a genuine shift in your confidence to act when it matters, I'll refund your entire investment.
You'll know the difference. You'll feel it when you speak up in meetings, when you reach out to new contacts, when you consider your next move. That confidence is what this program creates.
Is This Program For You?
FSTEP is built for a specific kind of person. Let's make sure that's you.
This program is for you if...
You watch others take initiative and wonder how they built that confidence
You want to develop the skills that make you the person others turn to for leadership
You're ready to stop just thinking about making a change and start building the confidence to act
You understand that real confidence comes from experience, not theory
This may not be for you if...
You're looking for a passive course you can watch without taking action
You're not comfortable sharing your progress professionally (LinkedIn, etc.)
You need technical training in specific skills like coding or marketing
You're an established founder looking for scaling strategies rather than foundational confidence
Your Questions, Answered
Is this safe for my career? What if my boss sees my posts? +
This program was designed for this exact concern. Your first public post explicitly frames this as a professional development program you've joined to build valuable skills. All subsequent challenges are positioned as part of your coursework. This context makes you look ambitious and proactive, not like a flight risk.
Can I get my employer to pay for this? +
Absolutely. FSTEP is designed as a powerful professional development program that builds the most sought-after skills in today's market: proactive problem-solving, taking initiative, rapid prototyping, and resilience. Unlike theoretical courses, our graduates demonstrate these skills through a public portfolio of work. We are happy to provide a detailed curriculum summary and invoice you can submit for your company's Learning & Development or training budget.
What's the investment? +
The FSTEP CORE program is a one-time investment of $397. The FSTEP PRO program, which includes ongoing community access and direct support, is a one-time payment of $439 (which covers your first month), and then $65/month. Note: A significant discount is available for Founding Members for a limited time. You can see a full breakdown in the pricing section above.
Do I need an idea to join? +
Absolutely not. In fact, it's better if you don't have one you're clinging to. This program is designed to build the foundational skills and confidence first. That way, when you do get an idea-or ten-you'll have the muscle memory to act on it without hesitation.
Can I do this with a demanding job? +
Yes. I designed this specifically for busy professionals. The 4-6 hour weekly commitment is real, but it's focused and structured to fit alongside your life, not take it over. It's about consistent, effective effort, not endless hours logging into a course portal.
What kind of support do I get in FSTEP PRO? +
With FSTEP PRO, you get direct access to me for guidance and feedback in our weekly group coaching calls and within the private community. But just as important, you get the collective energy and accountability of the entire FSTEP network. The FSTEP CORE plan is a self-guided experience without direct community or coaching access.
Can I upgrade from CORE to PRO later? +
Yes, of course. If you start with FSTEP CORE and decide you want the added accountability and support of the FSTEP PRO community, you can upgrade at any time by paying the difference.