Experience What It Feels Like to Act.
6 weeks of hands-on challenges that develop your ability to take risks, build new things, and create opportunities for yourself—whether in your career or a future business.
The Philosophy: You Can't Think Your Way to Confidence
Here's what most people get wrong: they think they need to feel ready before they act. So they research, plan, and wait for that magical moment when fear disappears. But confidence doesn't come from thinking—it comes from doing things that scare you and discovering they weren't fatal.
The problem? There's no safe way to practice being bold. Ask for a promotion? Launch a project? Put yourself out there? These moments only happen when the stakes are high. First Step Entrepreneur (FSTEP) changes that.
Each week, you'll complete a real-world challenge—but within the safe context of a professional development program.
Your network sees skill-building. You experience what courage actually feels like.
The Skillset with a Dual Benefit
The ability to act like an entrepreneur is the ultimate career insurance. When you prove you can handle uncertainty and create value from nothing, you unlock two powerful paths forward.
Path 1: Accelerate Your Career
Become the person who takes initiative and makes things happen. When others hesitate, you act. You’ll be the one who speaks up in meetings, drives change, and takes the initiative that gets you promoted.
Path 2: Launch Your Own Business
Gain the evidence-based confidence to finally act on your own ideas. This program gives you the muscle memory to start, ship, and learn, paving the way for you to build something entirely new—when you're ready.
Most Programs Give You Information.
We Give You Experience.
Experience Over Information
Most programs tell you what entrepreneurial thinking looks like. We let you experience what it actually feels like. There's a world of difference between knowing something and having lived it.
Bold Practice, Safe Context
You can't practice being bold without real consequences—until now. I created a framework where bold action is the assignment, but everyone sees professional development, not career risk.
Evidence Over Theory
By the end, you won't just believe you can act on ideas—you'll have a portfolio of proof that you can handle uncertainty, create value, and put yourself out there when it matters.
The FSTEP Weekly Rhythm
This program is designed for busy professionals. It's about consistent, focused effort—not endless hours.
Time Commitment
4-6 hours per week, designed to fit your schedule.
Weekly Challenge
A new challenge delivered each week that pushes you just outside your comfort zone.
Community (PRO)
Share work, get feedback, and find accountability in our private network.
Coaching (PRO)
Join live group coaching with Art to get unstuck and go deeper.
The 6-Week Action Program
This isn't a course where you passively watch videos. It's six weeks of real-world challenges that let you experience what it actually feels like to act on your ideas with confidence.
Week 1: Public Accountability
FROM INVISIBLE TO SEEN
Shift from private thinking to public commitment. Learn that being seen trying is more powerful than staying silent. This is where you build proof that you can handle being uncomfortable.
Week 2: Proactive Connection
FROM WAITING TO CREATING
Create opportunities instead of waiting for them. Practice reaching out to people you respect and starting meaningful conversations, realizing most people want to help when asked thoughtfully.
Week 3: Rapid Creation
FROM IDEA TO REALITY
Turn an idea into something tangible in just a few hours. Experience the full cycle from concept to finished product, and learn that shipping beats perfecting when you need momentum.
Week 4: Strategic Offers
FROM HELPER TO LEADER
Make clear offers and strategic asks that create mutual value. Gain the confidence that comes from articulating what you bring to the table and inviting meaningful collaboration.
Week 5: Authentic Influence
FROM BACKGROUND TO FOREGROUND
Share your authentic story in a professional context. Learn how vulnerability and leadership work together, and discover that your personal experiences are your greatest source of influence.
Week 6: Value Confidence
FROM UNDERVALUED TO UNMISTAKABLE
Confidently ask for what you're worth. Whether it's pricing a service, negotiating a promotion, or making a strategic proposal, this is the ultimate test of knowing and articulating your value.
You're Not Meant to Build Alone.
The hardest part isn't the work itself—it's doing it without anyone who understands what you're going through. When you're pushing yourself to be bolder, most people around you won't get it.
FSTEP connects you with people who are pushing themselves the same way you are.
Peer Accountability
A private network of peers taking the same challenges, facing the same fears, and celebrating the same breakthroughs. You'll see you're not the only one who finds this hard—or rewarding.
Live Coaching & Support
With FSTEP PRO, join live group coaching calls with Art to get unstuck, refine your strategy, and go deeper on the challenges. It's direct access and personalized feedback.
Join as a Founding Member
Invest in a proven system for building the skills that will define the next chapter of your career or company. The Founding Members offer is limited to the first 25 spots.
FSTEP CORE
For the disciplined self-starter ready to execute with a proven roadmap.
$397
- The 6-Week Action Program
- All challenge guides & materials
- Lifetime access to core content
FSTEP PRO
Founding Member Offer
$439
$100
Then $14.95/mo
(normally $65/mo)- Everything in FSTEP CORE, plus:
- Private community for peer feedback
- Ongoing weekly group coaching with Art
- Access to new challenges & resources
Get Your Company to Pay for This
The skills you'll develop—taking initiative, leading projects, making strategic connections—are exactly what employers are looking for. Many companies gladly sponsor FSTEP through their L&D budgets.
What's Included
Your PRO Learning Library
As a PRO Member, you get lifetime access to my complete library of premium courses. Think of them as your 'elective courses'—valuable skills you can learn when the timing is right for your unique journey.
Sales S.O.L.V.E.D.
Perfect for: Anyone who needs to get better at selling—your products, your ideas, or yourself.
This isn't about pushy tactics. It’s my complete framework for authentic, curiosity-based selling, developed from 25 years of experience and used to close 6- and 7-figure deals.
(A $199 value, included free)
Idea Clarification Toolkit
Perfect for: Anyone stuck in the "I have an idea, but I'm not sure what to do next" phase.
This is the exact 4-workbook system I've used to build companies valued at over $60 million. It’s designed to transform your vague idea into a focused, actionable concept.
(A $99 value, included free)
Not Sure You're Ready for the 6-Week Commitment?
That's perfectly normal. Real change is built in steps. Start with our free 5-Day Email Challenge to experience the FSTEP method and build momentum first.
The 'Do the Work & See the Results' Guarantee
This isn't a theory-based program—it's built on action. If you show up, complete all 6 weekly challenges as designed, and don't experience a genuine shift in your confidence to act when it matters, I'll refund your entire investment.
Is This Program For You?
FSTEP is built for a specific kind of professional. Let's make sure that's you.
This program is for you if...
You want to develop the skills that get you noticed and promoted at work.
You have an idea for a business but need a safe framework to build confidence before taking a big leap.
You're tired of just thinking about ideas and want a structured way to practice taking action.
You understand that real capability comes from experience and evidence, not just from consuming information.
This may not be for you if...
You're looking for a passive course you can watch without taking real-world action.
You want a get-rich-quick scheme or a specific business idea to copy.
You are an established founder looking for advanced strategies on scaling your company.
Your Questions, Answered
Is this safe for my career? What if my boss sees my posts? +
This program was designed for this exact concern. Your first public post explicitly frames this as a professional development program you've joined to build valuable skills. All subsequent challenges are positioned as part of your coursework. This context makes you look ambitious and proactive, not like a flight risk.
Can I get my employer to pay for this? +
Absolutely. FSTEP is designed as a powerful professional development program that builds the most sought-after skills in today's market: proactive problem-solving, taking initiative, rapid prototyping, and resilience. Unlike theoretical courses, our graduates demonstrate these skills through a public portfolio of work. We are happy to provide a detailed curriculum summary and invoice you can submit for your company's Learning & Development or training budget.
What's the investment? +
The FSTEP CORE program is a one-time investment of $397. The FSTEP PRO program, which includes ongoing community access and direct support, is a one-time payment of $439 (which covers your first month), and then $65/month. Note: A significant discount is available for Founding Members for a limited time. You can see a full breakdown in the pricing section above.
Do I need an idea to join? +
Absolutely not. In fact, it's better if you don't have one you're clinging to. This program is designed to build the foundational skills and confidence first. That way, when you do get an idea-or ten-you'll have the muscle memory to act on it without hesitation.
Can I do this with a demanding job? +
Yes. I designed this specifically for busy professionals. The 4-6 hour weekly commitment is real, but it's focused and structured to fit alongside your life, not take it over. It's about consistent, effective effort, not endless hours logging into a course portal.
What kind of support do I get in FSTEP PRO? +
With FSTEP PRO, you get direct access to me for guidance and feedback in our weekly group coaching calls and within the private community. But just as important, you get the collective energy and accountability of the entire FSTEP network. The FSTEP CORE plan is a self-guided experience without direct community or coaching access.
Can I upgrade from CORE to PRO later? +
Yes, of course. If you start with FSTEP CORE and decide you want the added accountability and support of the FSTEP PRO community, you can upgrade at any time by paying the difference.